Our guest, Jen Groover dives deep on the awareness that we all have our masks. Are they our truth or are we wearing them based on our training?

The New media rules. There are no rules. And if you don’t evolve with how things are changing you will get left behind

Journey to There is throwing down a challenge! There should be a national authentic media day where all of the all of the anchors and all of the co-hosts all of the people on ABC NBC, Fox News and  CNN wake up in the morning, brush their teeth, get in their car go on camera raw and unedited. No Makeup- No Stylists. We dare you to do that!

We are all walking around with too many expectations of people to meet us where we were versus just respecting where they are.

Truth vs Training is so important to break down because whether you’re getting ready to be on CNN, do a Facebook video or just walk into a room of peers at church or a movie theater or whatever. We all have a tendency to want to put on this mask of what we think other people feel like we should be like, act like,  walk like and talk like.

A revealing story on how Peter Shankman, founder of HARO (Help A Reporter Out) revealed a huge disappointment to social media and gained 10,000 new followers.

What is your truth vs your training when it comes to showing up for traditions?

How do you respond to those that have non traditional marriages, careers and/or  lifestyles? Are those reactions about them or based on a struggle going on inside of you?

Stand in your truth. Question Everything.

Click here to watch my highly (self-critiqued) interview with Ashley Sanders!

Traci’s Takeaways:


Break the traditions that no longer work for you.

Be willing to inspire change

Really pay attention to the energy of the environment that you’re in. If you’re going through the motions of something and feel that as a physical experience…Allow yourself to pause in the moment and identify the fact that is your truth. You do not want to be there or in that experience. Remember that feeling for the next time so the next time it  happens you can  make a different decision.

When you’re going into any type of situation or redundancy of a tradition or anything that is occurring where you can literally feel the “life being sucked out of you” or that energy drain or just feeling like tired and exhausted. Pay attention to what your circumstances are and your environment is around when that feeling occurs and make a conscious decision not to recreate that scenario again.


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Jen Groover has been tagged by SUCCESS Magazine as a “One-Woman Brand”, a “Creativity and Innovation Guru”, and a leading “Serial Entrepreneur” by Entrepreneur Magazine. Jen Groover’s name has quickly become synonymous with innovation, entrepreneurship and evolution. She has gone from guest hosting television spots, to inking deals with some of the industry’s biggest heavyweights. Jen recently made history at the New York Stock Exchange, as member of the first all-female group to ring the opening bell, representing women’s leadership and economic independence. Her influence and leadership has aligned her with amazing brands, such as USANA Health Sciences, Avon, Verizon and SkyMall, for which she acts as a spokeswoman.

Her success skyrocketed with the creation of the Butler Bag, the world’s first compartmentalized handbag, and has not stopped since. Jen spring-boarded the Butler Bag’s success into an entire lifestyle brand, found at a variety of price points and well known retailers, which led to the creation of subsequent lifestyle brands, Leader Girlz, and Empowered by Jen Groover. Leader Girlz teaches young girls the importance of empowerment through play, while the recently launched “Empowered by Jen Groover” brand, including her one hour PBS special and forthcoming book, comprises a variety of consumer products that encompass her quotes and inspire people to live life with passion and purpose. The success and momentum of Jen Groover’s empowerment movement has led to the development of Jen’s upcoming, highly integrated tech platform, “Empowered for Purpose,” which will serve as a foundation for further expansion of the “Empowered by Jen Groover” brand.

Jen is a top business and lifestyle contributor and content creator for major television networks such as ABC, CBS, CNBC, NBC, Fox News, Fox Business News and The CW. Jen also contributes editorial pieces to several prominent business magazines and online resources including The Huffington Post, Entrepreneur Magazine, Positively Positive, The Daily Love, and HealthyStyle NY. Her products, brand and work have been featured in hundreds of media outlets including O! The Oprah Magazine, Redbook, People, US Weekly, SUCCESS and Entrepreneur, to name a few.

Jen’s passion for inspiring others to realize their greatest potential on all levels is the driving force behind her many successful brands. Jen’s diverse experiences and businesses span many different industries and she has no desire to slow down anytime soon. She constantly motivates and inspires through her keynote speaking engagements for corporations, universities and organizations all over the world. Jen continues to strive toward her ultimate goal, which is to innovate in every industry she is inspired to play in, while empowering others to achieve their goals. Jen is more than a more than a multifaceted, multitalented individual – she is, undoubtedly, a force to be reckoned with. Jen believes in active participation and lives by the belief that “if you are going to complain about something you better be willing to do something to inspire change.”

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